Marketing Financial Wellness.

In this recession economy and out-of-control worker debt, many businesss who don’t have automatic 401(k) enrollment have seen participation drop.

Here’s how one small business in Arizona cleverly tied 401(k) education to employees’ other financial concerns. Rather than simply holding its usual 401(k) open enrollment education meeting, it held a “financial health fair.”

Stressed 401(k) importance

How it worked -  on the same day the company’s 401(k) vendor sent a plan rep to discuss the retirement plan, the business also arranged for a certified financial planner to talk to workers.

The financial planner went first. She began the session by pointing out that she wasn’t affiliated in any way with the management of the 401(k) plan.

That was vital both for the company’s legal protection under ERISA and for building trust with workers. She then discussed why it’s vital for individuals  to take part in the 401(k) plan, and offered attendees budgeting tips and basic strategies for cutting their debt.

The financial planner’s talk cut to the heart of several major issues that hurt both staff member salary satisfaction and 401(k) participation. Numerous studies show that the No. 1 reason many individuals  avoid 401(k) participation is that they feel they can’t sacrifice any part of their entire paycheck and still survive financially.

The second part of the session was the standard 401(k) enrollment presentation from the provider. End result - Staff Members were more attentive and there was a noticeable uptick in both new 401(k) enrollments and salary contributions from already-enrolled workers.

The event was such a smash that the corporation plans to make the Financial Wellness Fair a regular part of 401(k) enrollment. While the financial planning advice is generic (the corporation may add third-party personal finance planning as a voluntary benefit in the future), it’s also timely.

The 401(k) signup appeal comes while the financial planning tips are still fresh in employees’ minds and they’re excited to do something to help themselves.

Workers Will Pay for Weight Loss Help.

Looking for incentives to get overweight personnel to purchase into a wellness program? A recent published study  suggests many personnel are even willing to pay much â.” or all â.” of the cost themselves.

Roughly 35% of firms with health promotion programs focus on providing workers with convenient access to losing weight resources.

A poll of 1,352 staff members by the Strategies to Overcome and Avoid Obesity Alliance found that many individuals  would gladly chip in for the cost of the health promotion program if they believed it’d help them lose weight. What staff members want -

o  confidential support and counseling

o  Access to a expert nutritionist or fitness trainer, and

o  onsite exercise plans.

Until lately, only big corporations were able offer such health promotion programs as part of their wellness benefits.   But the fastest growth of these health promotion programs in the last two years has been in smaller firms (sometimes with as few as 50 full-time employees).

The majority of firms split the cost with employees. Generally, employees pay up to about 25% of the cost. But some plans are fully worker paid.

Can You Dock Smokers and Overeaters?

Studies show that roughly five percent of personnel drive about 80 percent of your health benefit costs.

No shocker here -  Smokers and obese workers are the highest risk group for developing the sorts of chronic medical problems that send costs through the roof.

A small, but rapidly growing number of companys are taking desperate measures to avoid the costs associated with these personnel.  The step may be broken down into three levels of aggressiveness and potential risk/reward.

Level one -  the company installs a health promotion program in which non-use of tobacco workforce and those who commit to maintaining a healthy weight receive financial incentives that lower their share of monthly insurance premiums.

Level two -  the company disqualifies job candidates who smoke or are significantly overweight from hiring consideration. Alternatively, some firms require new hires to undergo a health risk appraisal as a condition of being hired.

Level three -  the corporation docks pay or fires staff who fail to control their lifestyle-related health risks. Example -  A company called Clarian Health has sent notifications to staff that beginning in 2009, staff who smoke or chew tobacco are going to be charged $5 per paycheck.

Are these strategies legal? at level one, the answer is a licensed yes. HIPAAs non-discrimination rules permit such incentives under a few conditions.

Wellness incentives walk a fine line as for health insurance portability and accountability act (HIPAA)s non-discrimination rules. It is legal to reward staff members for wellness participation but its illegal to punish those who fail to improve their health.

Example - If an employee follows a weight-loss program in good faith but fails to lose weight, you can’t withhold the incentive. Likewise, if an employee fails repeated tries to quit tobacco use, you’re still legally obligated to give them another shot next year.

Additionally keep in mindthat, by law, the size of the reward or penalty under your health promotion program cant exceed 20% of the total cost of coverage.

The other two are still largely uncharted waters in the courts. Businesss considering these policies should proceed with extreme caution. Keep in mind that the question of “can you do it” (i.e., is it legal?) is different from “should you do it?” (i.e., is it good business?)

Wellness Program Keys to Success.

Health promotion programs come in all shapes and sizes. But regardless of plan design there are five common components that set the successful wellness programs apart from the rest.

At their core, health promotion programs require constant monitoring and periodic adjustments.  The health promotion programs that get mediocre results are the ones that are left to run on autopilot. That’s why it’s vital to -

1. Know thine enemy You have to know what’s driving your largest claim costs on your healthcare plan - both among employees and their dependents.

2. Create realistic expectations. With wellness, what an company gets will almost always depend on how much it spends, how well it plans and how well it sustains communications with participants and the provider.

3. Maintain strong communications.  The wellness programs that achieve the greatest success are those which are communicated aggressively from the get go and are sustained. Repetition is your friend when doing staff member education.

4. Integrate wellness with other benefits. Real-life experience has shown that you ought to consider your employee assistance programs (EAPs) an extension of the wellness program. You should also consider issues like absenteeism, disability and worker’s compensation to be pieces of the wellness puzzle.

5. Practice what you preach.  The key to ensuring worker buy-in is for upper-level management to lead the wellness program by establishing a positive example. If upper managers are unwilling to participate and address their own health issues, don’t expect many staff members to take the wellness program seriously.

Controversial Health Promotion Strategies.

Here is more evidence that health promotion programs pay for themselves -

Over the last two years, one organization in five has seen significant betterment in employees’ health status â.” and began to stabilize their costs â.” according to one study.

Among firms noting improvement, almost two-thirds (64%) feature health promotion programs offering incentives for healthier life choices.

Here are three twists on traditional incentives that’re getting good results -

1. Health coach outreach

Many firms require employees to work with an individual wellness coach in order to get a discount on monthly premiums or earn cash incentives.

The most common set-up -  on a regular basis, the worker must set up appointments with and report to (either over the phone or face to face) his or her wellness Coach.

But experience has shown there’s often a high dropout rate.

Individuals  get off to a excellent start â.” and they’re enthusiastic about the incentive â.” but once they realize there’s some effort involved, they lose interest.

The good news -  Firms have found a simple-to-arrange alternative that keeps individuals  on the right track. Rather than requiring workforce to contact the wellness Coach, a growing number of companies require participants to take calls from the wellness Coach.

Potential result -  Fewer folks fall off the wagon. There’s no outreach effort involved, and the health coach keeps people  accountable.

2. Nutritional education/therapy

A newer â.” and cost-effective â.” feature in the battle against worker obesity -  offering an worker nutrition-education program administered by a specialist nutritionist.

Just 11% of businesses â.” 18%  of big companys and 7.5% of small to medium ones â.” have such wellness programs, as reported by SHRM’s most recent benefits survey.

Even fewer offer (via their EAPs) nutritional therapy for individuals  with eating disorders. But available data on these health promotion programs shows they usually pay for themselves.

The stronger the firm’s emphasis on teaching healthy consuming, the faster and more dramatic the reduction in major health claims.

Common plan features -  lunch and learns featuring healthy food choices, giving out nutrition-linked gift cards and extending obesity-prevention incentives to people ’s family members.

3. Assertive tobacco use cessation

A small, but quickly growing number of corporations are taking more aggressive measures to avoid the costs associated with employees who smoke.

The step may be broken down into three levels of aggressiveness and potential risk/reward.

Level one -  the employer installs a wellness program in which non-use of tobacco staff members and those who commit to maintaining a healthful weight receive financial incentives that lower their share of monthly premiums.

Level two -  the business disqualifies job candidates who smoke from hiring consideration. Alternatively, some firms require health risks assessments as a condition of being hired.

Level three -  the employer docks pay or fires staff who fail to control their lifestyle-related health risks.

Example -  Clarian Health made news last fall for sending notice to staff members that as of Jan. 1,  2009, people  who smoke or chew tobacco would start be charged $5 per paycheck.

Are these strategies legal? at level one, the answer is a licensed yes. health insurance portability and accountability act (HIPAA)s non-discrimination rules permit such incentives within limits.

In a nutshell, it’s legal to reward staff who quit smoking but illegal to punish those who attempt and fail. If an staff member tries but fails to quit smoking, you’re still legally obligated to give them another shot next year.

Additionally rememberthat, by law, the size of the reward or penalty under your wellness program can’t exceed 20 percent of the sum cost of coverage.

At levels two and three, it remains to be seen if such policies would hold up in court. Proceed with caution.

Health Promotion Program Return On Investment.

Health promotion programs are a long-term investment. But how long should you wait for results?

Finance and the CEO want hard numbers to show ROI.  And wellness ROI is tougher to calculate than, say, a 401(k).

18-month guideline

Recent studies have established some benchmark data on wellness Return On Investment you can use as a guideline. It’s useful whether you already have a wellness program or are thinking about starting one.

It typically takes at least 18 months from the launch of a health promotion program to see any leads to your healthcare plan bottom line.

For many firms, 18 months is the point at which workers’ improving health starts to cancel out the cost of sponsoring and administering the health promotion program.

By and large, the long-term cost savings from a health promotion program are going to be driven by how much you’re willing to spend. Usually, organizations get what they pay for â.” both in time and money invested.

As a rule of thumb, the average cost to the company is about $3 to $5 per participating worker per month. Within three years of launch, you must be seeing meaningful savings.

The typical ROI tends to be about $4 to $5 saved for every dollar spent. So how can you manage the costs in the short-term for achieve the long-term savings?  and how can you maximize the long-term payoff?

Consider making wellness programs budget-neutral

For many companys, the most effective way to manage the cost of a wellness program in the start-up phase is to make it a budget-neutral expense.

In other words, the health promotion program neither adds to your health costs at the outset, nor lowers them. Example -  You plan to roll out a health promotion program effective Jan. 1.  The health promotion program will cost the company $5 per worker.

You can roll the $5 per month cost directly into the employee’s monthly share of their healthcare premium. In this age of continuous cost-shifting, most personnel are used to seeing small increases in their monthly contributions each plan year.

Just make certain you’re not hitting folks with a big hike on top of that $5. Comparably designed health promotion programs pay off about the same â.” meaning workers buy in and participate at the same rate â.” whether they’re budget neutral or the company absorbs the cost.

But when workforce get clobbered by large-scale contribution hikes at the outset, they often resist the health promotion program.  The long-term Return On Investment (ROI) for these health promotion programs is often disappointing.

If you’re faced with a situation where achieving a budget-neutral wellness program would cause push-back, your firm is better off absorbing most or all the wellness costs.

The biggest hurdle is to get over the hump for those first 18 months or so.

Wellness Fairs with a Twist..

A few years ago, organization wellness fairs were all the rage. Now they’re making a comeback, with a slight twist.

In the past, the fairs often better served the vendor(s) who came on-site than the needs of the hosting organization or their employees. More lately, companies have refined the planning of the events to serve specifically to launch or promote a health promotion program.

To be successful, the events need to serve two purposes - increaseing employee education and building their enthusiasm to participate in the wellness program.

To make certain you and your staff get the most out of a health fair, it assists to be conscious of the plusses and minuses - and some little touches that can mean the difference between a so-so event and a hit.

Health Fairs -  Double-edged sword

On the plus side, personnel received easy-to-grasp information on key wellness topics such as illness detection, symptom control and smarter medication practices. They also receive important services like free blood-pressure screenings.

On the down side, some professionals said the more newfangled events were more like “disease fairs” than “wellness fairs.” In other words, the tone was little too somber and staff weren’t in particular tuned in because they weren’t enjoying themselves.

Health Promotion program advisor Dr. Ron Goetzel believes that the savviest firms strike a balance in their wellness fairs. Stick with the screenings, but also feature exhibitors who offer “lighter,” more enjoyable services. Examples -

o  A booth from a local health-food store

o  A chair-massage station

o  elder-care info from the AARP, or

o  A “complimentary medicine” info booth (e.g.,a chiropractor or an acupuncturist).

Offering incentives

In many cases, staff still need an incentive to attend the fair and get the desired screenings, in addition to doing the fun stuff. Some real-life wellness programs that’ve worked -

o  A contest offering prizes to workers who visit every station

o  quizzes and prizes based on info from different vendors’ literature

o  flex-scheduling or time-off incentives for getting screened (e.g., a comp day or an extra afternoon off), and

o  cash incentives (as little as $20 and as much as $100) to people  who voluntarily participate in various screenings.

Health Promotion Programs - Tobacco use Cessation.

Medical research has long shown quitting use of tobacco at any age can improve a person’s health.

But a Duke Univ. shows that the group you might think would be the least likely to quit - individuals  over the age of 50 - might actually have the best odds for quitting through a tobacco use cessation program.

Researchers tracked 573 older patients over 10 years. They found that just 16 percent of those who joined the tobacco use cessation program later returned to tobacco use.  Meanwhile, previous research has found young smokers who attempt to quit have a 35 percent to 45 percent relapse rate within two years.

Bottom line -   Given the aging worker population and the cost of retiree healthcare, you may want to keep attempting with tobacco use cessation education for your older staff members.

What Health Vendors Are Not Telling You.

The organizations with the most cost-efficient medical plans are the ones that streamline the services workers receive for both their physical and psychological health.

As a long-term goal, having your general health plan, employee assistance program (EAP) and health promotion program communicating regularly with one another about employees’ treatments is the single best way to reduce redundant or contradictory treatments, eliminate unnecessary claims and improve the quality of the plans for which you pay.

Let’s look at the relationship between your health promotion program and your employee assistance program (EAP) to illustrate the importance of attacking health costs cross a wide front.

You can begin a health promotion program with a health risk assessment and then, if appropriate, roll out a smoking cessation program or a weight loss program.

But ultimately you want to make certain that your wellness provider works joined with your employee assistance program provider.

Here’s why -  It’s very common for an worker to contact the employee assistance program (EAP) because the person feels depressed about his or her weight. What you want is for the employee assistance program (EAP) provider to treat the employee’s depression and behavioral issues, plus you want the employee assistance program (EAP) to refer the worker to the health promotion program to deal with the root cause of the problem - obesity.

The same thing accompanies the relationship your health promotion program and your workers’ comp provider, STD and LTD providers, rehab individuals , and/or disease managers. You want all them talking to - and sharing data with - each other. If they’re not, it’s costing you money.

In general, the corporations who achieve the greatest cost savings through their health promotion programs are the ones who overlap wellness with behavioral and occupational health issues.

Wellness Program Budgets.

Trying to do more with less money? Here are three proven ways to align the dollars and cents of a wellness program in your budget.

Common thread -  the way you prepare â.” and control â.” your budget for a wellness program is crucial to its success.

1. Top-down wellness budget

Depending on the size of your corporation and wellness program, you might have full budget responsibility or might need to work with a C-level who has budgeting professionalise.

Regardless of the arrangement, you’re likely to face one of two distinct challenges -  a top-down budget or a zero-based budget.

A top-down budget is when you’re given a finite dollar amount and told to run the health promotion program within the limit. When that’s the case, here are three vital questions to ask -

o  Does this limit include money set aside for employee incentives and future initiatives?

o  Should we keep long-tenured wellness programs that keep going up in price, and

o  Does Benefits/HR have to deliver all education about the wellness program, or is there extra funding to hire staff?

2.  Zero-based health promotion budgeting

In zero-based funding, you submit to senior level management an itemized list of the wellness programs/features you want and the cost of each. Best practices -

o  Rank wellness programs by priority (health-risk assessments should be at or near the top)

o  Indicate which expenditures are fixed and which are variable, and

o  List ways to incorporate existing resources (like an employee assistance program (EAP) program) for a better return on investment.

3. Estimating health promotion ROI

On average, wellness programs usually take at least 18 months to break even. After three years, you ought to see savings.

When not, it’s time to take a fresh look at the health promotion program design.